At The Foundation Raw, we have an unwavering commitment to top-tier
nutrition and our focus is always on ensuring your pet is performing at their peak. We were founded by Richard DeBerry, current NPC Louisiana Open Champion and
former athlete, who understands how quality nutrition can impact overall mood and performance.

Richard's journey began owning and managing a dog kennel. He observed daily and over time the impact superior nutrition had on the performance of both human and dog athletes. With grit and determination, he recognized the opportunity introduce new and improved products into the market that would greatly improve dog health through a raw feeding approach.

Our mission goes beyond mere feeding…it’s about improving the lives of our pets and pet owners. With Richard's first-hand experience he understood and wanted to share the incredible benefits of a raw diet. He saw dogs flourish with:

• Lean Muscle, Not Excess Weight:

High protein raw dog food supports lean muscle while keeping carbs low, helping dogs dogs stay strong and fit — without the fattening extras.

• Less waste, Less Odor:

Dogs absorb more of what they need on a highly digestible raw dog food diet, which means fewer bathroom trips and way less odor.

• Less Risk of Allergic Reaction:

A raw dog food diet is ideal for dogs with skin allergies and sensitivities - avoiding top allergens found in most commercial food — no corn, soy, wheat, or gluten.

• Naturally Cleaner Teeth:

Raw bones for dogs help remove plaque without relying on treats or costly vet cleanings - promoting better dental health and fresher breath.

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Consistently seeing these changes, Richard decided to start selling raw dog food diets out of his garage. He started making eight-hour trips to Florida to secure the finest ingredients and support a growing community of like-minded owners. After three years of pure tenacity
and hard work, IFeedRaw (now The Foundation Raw) emerged as a front-runner to raw food diets in the pet food industry. For Richard, it was important to create raw dog food blends with only the best high-quality ingredients and source them from trusted US suppliers.*

At The Foundation Raw, every recipe is crafted under the guidance of our Certified Canine Nutritionist, ensuring your dog’s food is more than just fresh — it’s scientifically balanced for optimal health. From puppies to seniors, and for dogs with allergies, sensitivities, or special dietary needs, our formulas are built using the latest research in canine nutrition. Our on-site expert oversight means you can trust that every bite delivers the precise nutrients your dog needs to thrive — naturally, deliciously, and without compromise.

In a world where kibble has long been the norm, The Foundation Raw is leading the charge towards transitioning from kibble to raw dog food. As pet owners become more informed and aware, they are beginning to understand what Richard discovered years ago: raw feeding can unlock a new level of health for their
pets.

Mission Statement:

At The Foundation Raw, our mission is to fuel dogs with the highest quality nutrition at an affordable price. We’re dedicated to empowering dog owners to make informed choices about their pets' health, ensuring that every dog thrives—mentally and physically.

We believe quality nutrition is not just
a choice; it’s a commitment to the health and happiness of our dogs. By
choosing raw, fresh, and wholesome ingredients, we’re not just feeding pets;
we’re changing lives.